Relocating to the Sunshine State’s Alluring Gulf Coast - Everything You Should Know About Living in Naples, Florida

Known for its miles of gorgeous sugar-soft sands and stunning sunset views, Southwest Florida is a dream come true for many visitors. Living in Naples, Florida, is even more dreamy. But pretty Sunshine State seas and skies aren’t all you get when you move to the Gulf Coast. From fantastic dining to lively events that happen year-round, Naples is a great location to settle down. In fact, the city was named the No. 1 place to live in America by U.S. News & World Report for 2024–2025. 

Moving to paradise might sound like a no-brainer, but even with all the accolades, it’s best to get the lowdown before you start packing up and heading south. Luckily, our guide is here with all the essentials — from living costs and jobs to the best neighborhoods and things to do in Naples, Florida.

Planning a move to Florida? Start by getting a free quote from PODS.

Living in Naples, Florida, at a Glance

Naples is located between Fort Myers and Marco Island, with Miami just two hours to the east.

The city of Naples has a total area of just over 12 square miles.

As of July 2024, Naples had a population of just under 20,200.

The median age in Naples is about 66 — definitely a great place for retirees to settle down.

1. The Cost of Living in Naples, Florida, Exceeds the National Average  

Is Naples, Florida, expensive? Well, with a cost of living index of 113, it’s pricier than the national average. But while this may seem like a steep number, Naples is still more affordable than other major cities in South Florida, like Miami and Palm Beach, where the cost of living index is 118.9 and 114.1, respectively. 

So, how much do you need to live comfortably in Naples? That depends. According to MIT’s Living Wage Calculator, the average cost of living in Naples, Florida, requires a salary of around $48,700 before tax. But that’s just for one person. If you have a family of four with two working adults, that salary needs to be more like $124,100. Your personal lifestyle will determine how much you will specifically need to earn, though. 

Sparkling Gulf waters and beautiful sunsets are just two of the perks of living in Naples, Florida — no wonder the area attracts millions of visitors each year (and why some decide to stay). 

2. There Are Both Pros and Cons of Living in Naples, Florida

Is Naples, Florida, a good place to live? Some of the general perks are its desirable winter weather and gorgeous sunsets. Cons? Naples is pretty popular with tourists and homeowners — and that’s reflected in certain costs. Here’s a more in-depth look at some of the pros and cons of living in Naples, Florida. 

Pro: There Are Picturesque Beaches Wherever You Go

From Barefoot Beach Preserve to the Naples Pier, this lovely seaside haven boasts some of the most picturesque and serene beaches in the world. In fact, in Collier County, there are more than 48 miles of beaches. 

Con: Housing Prices Can Be Daunting

Now the tougher news: Is Naples, Florida, expensive? Let’s just say, good luck finding a townhouse or condo that’s affordable on one of those beaches. The Naples, FL, cost of living is higher than both the state and national averages, with housing prices to match. The average home value in Naples is $570,000, compared with the national average of $368,000.

There are still affordable areas to live nearby, though. You just have to know where to look.

Pro: Naples Is the Golf Capital of the World

The state of Florida offers great golfing opportunities, and Naples is no exception. In fact, Naples is the self-proclaimed Golf Capital of the World. You can find about 90 golf courses throughout the Greater Naples area, with about a third of those accessible to the public.

Con: Hurricanes Can Cause Problems

Among all the pros and cons of living in Naples, Florida, hurricanes may be the most “con.” Moving to the Sunshine State means you will quickly become familiar with hurricane season, which runs from June 1 through Nov. 30 and peaks right around Labor Day with the most tropical activity. Remember, though, that while hurricanes are serious, there’s no need to live in fear or let them stop you from moving to the state.

We recommend finding a weather forecaster you trust when a tropical storm or hurricane is approaching. You’ll need to remain more alert since living in Naples, FL, keeps you close to the coast, and pay extra-close attention to evacuation warnings that may be issued — and heed them. Have your hurricane kit ready and a plan in place — along with a well-stocked kitchen equipped with snacks and plenty of margarita mix. Because that’s how the locals do it.

Q: Why are people moving out of Naples, Florida?  A: If you’ve read the news during the past couple of years, you’re undoubtedly aware of the increasing number, and severity of hurricanes approaching and, in some cases, hitting Florida. That’s one reason some people may be moving out of Naples. Rising housing and insurance costs and a limited job market are two more. But plenty of people still see living in Naples as a dream — a destination with a luxurious lifestyle, gorgeous beaches, and a rich cultural life. So while some residents are looking elsewhere for higher ground, still others are finding their way to this charming city on Florida’s Southwest coast.

Con: You’ll Have To Deal With Tourists

It’s no shock that Naples attracts a lot of tourists — especially in the colder months. When snowbirds settle in for the season, traffic in the city can get hectic. Beaches, restaurants, and other things to do in Naples, Florida, have a tendency to get overcrowded, as well. But you’ll eventually learn all the local favorites and become a pro at avoiding all the noise.

Q: Is Naples, Florida, a nice place to live?  A: Naples is definitely a good area to live, thanks to its stunning beaches, warm year-round climate, and upscale lifestyle options. Outdoor living spaces like lanais and decks are where locals spend their downtime — from neighborhood cookouts to leisurely solo afternoons with a good book. The town is popular among retirees, but it’s also a destination for families looking for excellent schools, a low crime rate, and a strong sense of community.

3. The Naples Housing Market Is Varied — and Pricey 

Picky about your perfect place? Naples is rich with architectural styles, from ranch to Mediterranean to classic contemporary — and if you don’t find what you like, remodeling ideas abound. But be prepared to pay: The average home price in Naples is around $570,000. 

So, where are the hottest hoods right now? Whether you want gulf-front living, a lush conservation area, or an active resort-style vibe, living in Naples can make it happen. For the ultra-posh, the new Ritz-Carlton Residences at Vanderbilt Beach start at a cool $5 million, which includes white-glove service, a private marina, and a rooftop deck. For something a little more modest, the Seven Shores master-planned community offers lakefront villas and homes from about $500,000 to $1.5 million. And the 55+ crowd has plenty of options, as well, including the brand-new Valencia Sky with luxurious maintenance-free living about five miles from downtown.    

4. Renting in Naples Gives Residents Flexibility Without Giving Up Luxury

With an average apartment size of a little more than 1,000 square feet, the average rent for a one-bedroom apartment in Naples is around $1,875. And there are plenty of bigger 2- and 3-bedroom options at more expensive prices, of course.

Historic grandeur mixes with high-end condos and single-family homes in the Old Naples residential district.

5. Naples Neighborhoods Offer Something for Everyone

If you’re planning a move to Naples but aren’t sure where exactly you’ll fit in, check out a few of the city’s best neighborhoods. 

Pelican Bay

If you’ve been considering the idea of retiring in Naples, FL, you should check out Pelican Bay. Ranked as 2025’s No. 6 best place to retire in Florida by Niche, this high-end community offers the dream waterfront-living experience. Locals love golfing at Pelican Bay Golf Club, exploring Lovers Key State Park, and taking nature walks along the Gulf of Mexico.

Coquina Sands

The Coquina Sands neighborhood features a variety of housing options, from single-family homes to condominiums. The community is situated near the best of the city's amenities, such as Lowdermilk Park and the Naples Preserve. Locals love a stop at Nectar Lab Kava Bar before heading out to one of the area’s fine parks.

Residents of Coquina Sands can bike to downtown Naples in about 15 minutes. And for families with school-aged children, the community is convenient to some of the area's best schools, including Lake Park Elementary School and Naples High School.

Old Naples

This is a great place to live if you’re looking to be close to all the things to do in Naples, Florida. The area features a mix of high-end condos and single-family homes near Naples Bay and Tamiami Trail. Old Naples residents can enjoy easy beach access through Naples Pier or Naples Beach.

Locals also love visiting the area’s various local restaurants and art galleries along 5th Avenue South. (You definitely won’t want to miss out on the district’s outdoor concerts and street festivals!) And after a nice lunch or dinner, you can head over to Third Street South for some shopping or to grab dessert and coffee at one of the cafes.

6. Traffic Can Make Commuting Tricky

Just as it is in many larger cities, commuting from the suburbs into the city is often difficult — especially during rush hour. The Golden Gate and Immokalee routes are known for having heavy traffic, so make sure you plan your route ahead of time — and give yourself plenty of time to get to where you’re going. 

Collier County students visit the Naples Zoo at Caribbean Gardens, one of the area’s most popular attractions for kids (and grandkids!).
(Source: Collier County Public School District via Facebook)

7. Schools Are Exceptional in Naples — and Higher Ed Is Available, Too

The first question parents likely have: “Is Naples, Florida, a good place to live for kids?” And the second question: “How are the schools?” 

With an A grade on Niche and the No. 5 spot on Niche’s list of “Best School Districts in Florida,” Collier County’s public school district is definitely a great place for your kids to learn. 

And if you’re looking for higher-education opportunities, you’re in luck. There are three colleges/universities in the area: 

Florida Gulf Coast University

Edison State Community College (part of the Florida State University system)

Hodges University

8. Naples Crime Rates Are Relatively Low

Is Naples, Florida, safe? With fewer than 320 total crimes happening (on average) each year, the city is a relatively safe place to call home. You have a 1 in 345 chance of being a victim of violent crime in the state of Florida, but in Naples, that drops to 1 in 857. And according to NeighborhoodScout crime stats, the city is safer than 27 percent of other U.S. cities.

9. Tropical Weather Is the Norm in Naples 

During the summer season, the average temperature in Naples can hit 92 degrees Fahrenheit, and in winter, the 70s are de rigueur. Remember to take humidity into account, though. The summer months in Naples aren’t quite as unbearable as in inland parts of the state, thanks to the delightful breeze from the Gulf of Mexico. But the heat index can still easily reach into the 100s. Once late October rolls around, though, temperatures calm down and the oppressive summer humidity begins to ease. Just don’t forget to keep an eye on the tropics, because hurricane season isn’t over until the end of November.

10. Naples Gets Very Rainy During the Summer

In Naples, the summer season is characterized as much by rain as by scorching temperatures.  The wettest month of the year is August, when the city frequently gets about six inches of rain — but the season stretches all the way from the end of May to the beginning of October. So, with all this talk about hurricanes, massive storms, and dangerous heat, is Naples, Florida, safe? As long as you take the proper precautions when it comes to the weather, yes, you will be fine.

Q: Is living in Naples, Florida, too hot in the summer?  A: The answer would be a resounding yes — at least if you ask the snowbird who arrives from the cold Northern winter into the warm wonderland of Southwest Florida. But when temperatures start to climb in April, many high-tail it back north to avoid the intense summer heat. And who can really blame them? It does get intense — especially in July and August. So, is Naples, Florida, safe when temperatures get so high? Sure, it is! Just be sure to stay hydrated and take advantage of the local swimming pools, air-conditioned movie theaters, and beautiful breezy beaches.

11. Tourism Fuels the Naples Job Market

If you're looking for a work environment that also offers art, nature, good food, and beautiful beaches, then living in Naples, Florida, is a great idea. With the unemployment rate at a lower-than-average 3.5 percent, the city still counts on tourism as its major economic engine. And even with an unsteady national outlook and Naples’ cost of living on the rise, construction is booming as affluent northerners head south for the winter — and for their Golden Years. 

Swamp buggy racing is one of the more quirky, Florida-style things to do in Naples.
(Source: Swamp Buggy Races via Facebook)

12. Living in Naples, Florida, Means Plenty of Fun Things To Do 

Local Events in Naples

There are plenty of fun events to enjoy in the Naples area. Here are a few to check out: 

Naples Craft Beer Fest takes place every March — a favorite for attendees who enjoy sampling different types of beer while also sampling live music and local dishes. 

Naples Stone Crab Festival, set for late October in Downtown Naples, is another great event for seafood lovers and fans of the Soapy Tuna band.

The ¡Arte Viva! festival celebrates the Paradise Coast’s thriving Hispanic community and culture with year-round exhibitions and performances from Opera Naples, the Naples Art Institute, and more. 

Outdoor Activities in Naples

You’re moving to the Sunshine State, so plan on spending lots of time outside. With the usual caveat to keep an eye on the tropics from June through November, here are some activities to enjoy while living in Naples, Florida: 

Beaches in Naples are spectacular — with great options from private stretches of sand to lively party hubs. A local favorite: Vedado Way Park, where the vibe is peaceful and pristine.

Bird-watching, hiking, and kayaking are popular at Naples’ many local parks. 

Fishing and boating are a given on the gorgeous waters of the Gulf of Mexico. 

Swamp buggy racing may sound like an eccentric backwoods hobby, but this Sunshine State activity has evolved since the 1940s into a popular seasonal sport in Naples, beginning every December. 

Moving to Naples With PODS

Make your move to Naples flexible with PODS portable moving containers. Have a container delivered to your driveway for convenient packing and loading. You can take your time without feeling rushed, since one month’s storage is built into the cost of every move. PODS can even connect you with local packing and loading services to help with the heavy lifting. And if you need extra time between moves, you can store your container in a PODS Storage Center for as long as you like. 

Visit PODS online for a free local moving quote or call 877-350-7637 for long-distance moving.

Editor’s note: For ease of reading, monthly rental prices were rounded to the nearest $25 and home values were rounded to the nearest $100.