Did you know San Diego’s nickname is “America’s Finest City?” Sure, it may sound old fashioned, but there’s actually a strong case to be made that San Diego’s perfect weather, nice people, amazing beaches, and booming economy are about as fine as it gets. 

San Diego has a lot to offer, and we want to prove it to you. But whether you’re considering a cross-state move or a cross-country move to the city, the decision shouldn’t be taken lightly. In fact, we think there are 16 things you should know about living in San Diego. After all, it’s not just about what San Diego has to offer in general – it’s about what San Diego has to offer you.

San Diego Living At a Glance

  • At the very southwestern corner of the state, San Diego is the second largest city in California and the eighth largest city in the country
  • According to the U.S. Census Bureau, nearly 1.5 million people were living within San Diego’s boundaries in 2019, and it is growing still. There are expected to be almost two million people in the city by 2050
  • The city’s economy is fueled by its proximity to the border, U.S. military bases, technology, and tourism. 
  • San Diego has a very moderate climate, with year-round temperatures staying mostly between 50°F and 77°F

Want a glimpse of how great the city is? Take a look at this short video: 

1. The cost of living in San Diego is high (but not too high)

One of the first things you’ll want to know if you’re considering moving to San Diego is the cost of living, of course. We’re not going to lie, it’s not the cheapest place to live. 

According to PayScale, San Diego is 44% more expensive than the nationwide average. But we have to consider San Diego living costs in context. As a large, vibrant city, you’d expect rent, food, and other basic commodities to be pricier than a small town in Arkansas, for instance. 

Living in San Diego is definitely cheaper than other big cities, like San Francisco and New York. And before you get too worried, remember that San Diego has a bunch of well-paying jobs that keep up with the growing cost of living. Which brings us to our next point . . . 

2. There are plenty of great jobs in San Diego 

Like Dallas, Los Angeles, and other booming Southwestern cities, San Diego has a lot of economic opportunity to offer newcomers. According to the U.S. Census Bureau, the median household income in the city was an impressive $79,673 (from 2015-2019). 

From 2019 to 2020, San Diego saw incredible job growth, outpacing the rest of Southern California. And even with the COVID-19 pandemic, the city has kept a healthy pace with the help of its big industries, like defense/military, technology, and the life sciences. 

The top ten employers in San Diego County include the United States Navy; Qualcomm; Kaiser Permanente; The University of California, San Diego; and Sharp HealthCare.

3. You won’t have trouble finding a gorgeous home for sale (or for rent) 

Living in a beautiful city is great. But living in the perfect house in a beautiful city is even better. Lucky for you, San Diego is full of cute oceanside cottages, rambling hillside villas, and new craftsman-style homes. 

According to Zillow, the typical home value in San Diego is $766,931. Now, that might sound like a lot, but there are plenty of cheaper homes available. You can easily find 2-bedroom homes in great neighborhoods for under $350,000. 

The best part? If you don’t want to commit right away, San Diego’s rental market is as vibrant as its housing market. There are tons of apartment complexes, condos, and rental houses available throughout the city. 

4. The best neighborhoods are dispersed all over the city 

San Diego has so many incredible areas to live in that it’s hard to choose favorites. But if you’re looking at San Diego real estate, be sure you include the following neighborhoods in your search. 

Downtown neighborhoods: 

  • Little Italy 
  • East Village 
  • Hillcrest 

Coastal neighborhoods:

  • Ocean Beach
  • La Jolla

North County neighborhoods:

  • Encinitas 
  • Leucadia 
  • Carlsbad Village 

5. San Diego is, surprisingly, a farm town 

When you think of San Diego, you may not think of farms. But San Diego County actually has more small farms (1–10 acres) than any other county in the country! The sheer number of farms and the ideal growing conditions make San Diego a surprisingly productive agricultural area. 

San Diego is also the number one producer of avocados and nursery crops in the country. And it has the most part-time farmers in the nation. So if you’ve been thinking of dabbling in a little farming on the side, San Diego is the place to go!

La Jolla Cove is one of many beaches in San Diego
La Jolla Cove
(Source: Sarah Dokowicz via Unsplash)

6. San Diego’s beaches are exceptional 

You don’t have to go all the way to Hawaii or Florida to get world-class beaches in the United States. San Diego has beaches for everyone, whether you’re into surfing, sunbathing, going for a run, or just enjoying the incredible views. 

These are some of the best beaches in San Diego: 

  • La Jolla Cove Beach
  • Pacific Beach
  • Solana Beach
  • Mission Beach
  • Flat Rock Beach

7. There are great schools in San Diego, CA

If you’re looking to bring your family to San Diego (or start a family once you get there), you’ll have plenty of great educational opportunities to choose from. 

There are several school districts that serve the city, including San Diego Unified, San Dieguito Union, and Poway Unified. Each of these districts has some amazing schools that receive 9/10 or 10/10 ratings from GreatSchools.org.

There are also plenty of secular and religious private schools, such as The Bishop’s School, Lutheran High, The Grauer School, and Halstrom High School. 

8. And there are plenty of opportunities to pursue higher education, as well

If you’re moving to San Diego and you have kids who will be college-aged soon, they won’t have to go far from home to get a great education. There are some amazing universities in the city, including: 

  • University of California, San Diego 
  • University of San Diego 
  • San Diego State
  • National University

And there are over a dozen other private and public institutions for higher education in San Diego. Many of these institutions offer night classes and non-credit courses, as well, for those who want to enrich themselves without doing a full four-year degree. 

a group of friends walking down one of the beaches in San Diego

9. Tons of people are moving to San Diego 

If you’re moving to San Diego, you won’t be the only newcomer there. As we said earlier, the city is growing fast. In fact, according to population estimates released by the U.S. Census Bureau in 2019, San Diego was among the top 15 cities or towns with the largest increase in residents between 2017 and 2018. The population is expected to grow another 25% or so by 2050. And while that’s a slower growth than some other major cities, it’s still plenty to keep San Diego feeling vibrant with new energy. 

10. People are leaving San Diego, too (making room for you!) 

Even the best cities lose residents to other places for various reasons. In recent years, the number of people leaving San Diego has actually increased. Maybe it’s the rising cost of property or the taxes, because it definitely isn’t the weather that’s driving people away. Want to know something interesting, though? California ranked as one of the states with the highest migration of residents to and from the state during a one-year period in a recent U.S. Census survey

Regardless of the reasoning, all of this moving in and out of San Diego means that moving companies can get busy fast, especially during the peak moving months (during the summer). This means it’s more important than ever to find a reliable moving company and book your move early. 

Snagged your perfect San Diego home? Compare moving costs for rental trucks, full-service movers, and portable containers. To get a personalized moving quote on local moves, visit PODS, or call (877) 350-7637 for long-distance moving.

11. The weather? It can’t be beat 

We probably don’t have to tell you this, but San Diego has awesome weather. Unless you prefer the rain and cold, that is. In that case, you should probably look at other options. 

The city experiences an average of 146 sunny days and 117 partly cloudy days per year. There are some rainy days, but those are generally concentrated during the winter months. And even then, temperatures rarely drop far below 50°F. 

A normal day in San Diego tends to look like this: There’s a bit of fog in the morning, then the sun comes out midday and it gets to a perfect temperature of about 72°F, which means it’s time to hit the beach. 

12. San Diego has less crime than other major cities

San Diego is a large, metropolitan area, which means there’s always going to be some type of crime. However, there’s a lot less than you might think. 

According to Bestplaces.net, San Diego has a rank of 24.4 out of 100 on the crime scale for violent crime, and 31.4 out of 100 for property crime. Those are pretty decent scores. For comparison, Dallas, Texas, ranks 37 out of 100 and 50.7 out of 100, respectively. 

If you’re moving in San Diego and are still worried about crime rates, be sure to look at the specific data on the neighborhood level. Some neighborhoods are definitely safer than others. 

13. San Diego has unique border-town qualities 

San Diego is part of the United States, but it wasn’t always (hence the Spanish name). The city still retains tons of architecture and culture from its time as part of Mexico, and it’s still being influenced by Mexican culture today. 

Over 30% of the city’s population identifies as Latino, and you’re likely to hear Spanish words thrown into daily conversations. Neighborhoods like Barrio Logan are great places to explore if you want to grab a bite of amazing Mexican cuisine or check out the murals in Chicano Park. 

Some other important sites of Mexican culture in the city include: 

  • Old Town San Diego State Historic Park
  • The annual San Diego Latino Film Festival 
  • Centro Cultural de la Raza

Of course, you can always experience much more if you’re willing to drive a few miles. Whether you want to visit relatives or just visit Tijuana as a tourist, the Mexican border is right there. 

14. San Diego has a vibrant LGBTQ community 

For decades, San Diego has been a beacon for lesbian, gay, bisexual, transgender, and queer individuals who want to visit and live in a friendly place. Today, there are tons of institutions — such as the San Diego LGBT Community Center and San Diego Pride — that carry on this legacy, as well as a generally supportive vibe throughout the city. 

Many of the city’s LGBTQ hubs are centered in the Hillcrest neighborhood, but you can find friendly establishments and communities throughout the entire city. 

USS Midway Museum in San Diego, CA
USS Midway Museum
(Source: skyfrance via Pixabay)

15. The military is a mainstay in San Diego 

If you’ve ever visited San Diego, you probably noticed the huge number of warships docked along the coast of the city. That’s because San Diego is actually home to the second largest naval base in the United States. 

Naturally, that means there are tons of military personnel throughout the city (approximately 110,700!). It also means there’s a lot of military influence on the culture and landscape in San Diego. The USS Midway Museum and the San Diego Air and Space Museum are just a couple of the fascinating ways to learn more about San Diego’s military history. 

Balboa Park Botanical Garden in San Diego, CA
Balboa Park Botanical Garden
(Source: Pixabay)

16. With all of this in mind, the 10 best things to do in San Diego include. . . 

  1. Going to the beach (duh!) 
  2. Visiting the San Diego Comic-Con (it happens every July)  
  3. Getting some amazing Mexican food (tacos, burritos, and so much more)  
  4. Checking out La Jolla Cove (for the best snorkeling and scuba diving around)
  5. Strolling through Balboa Park (be sure to visit the botanical garden there) 
  6. Visiting the San Diego Zoo (home to over 12,000 animals) 
  7. Seeing the fish at the Birch Aquarium (it’s easier than scuba diving) 
  8. Visiting the USS Midway Museum (it’s literally on an aircraft carrier) 
  9. Watching the sunset at Sunset Cliffs Natural Park (it will blow you away) 
  10. Grabbing a bite in Little Italy (home to some of the best San Diego restaurants) 

So what do you think? They don’t call it “America’s Finest City” for nothing, right? Go ahead — research some moving companies and start that moving checklist. From the beaches to the zoo, we won’t be the least surprised if beautiful San Diego becomes the perfect home for you.


Easton Smith works as a freelance writer and researcher, reviewing technology trends and the moving industry. He’s moved all around the continent, from New York to California.